(Packaging Design & Launch Campaign)
Continously growing their product porfolio, in November 2023 the brand launched an innovation product to the German market: The frank. food cleanse, an alternative to the classic juice cleanse.
I designed a wide variety of product packagings, which fit the existing product portfolio but still gives the feel of a completely new product range.
In preparation to the launch I also planned and directed a product photo and video shoot (pack shots, moods shots, model shots), including the set and food styling.
To ensure a successfull product launch, I planned an integrated launch campaign for several online and offline channels (website, newsletter, paid social, social media, flyer).
This reference was formed during employment at FrankJuice GmbH